Bio:

Dr. Isabelle Kes has been successfully advising clients from various industries on data strategy, digital strategy and in complex analytics & insights projects for over 10 years. She has been part of the FELD M team for 6 years. After studying business administration in Münster, she completed her doctorate at the Chair of Service Management at the Technical University of Braunschweig on the topic of the long-term effects of personalized advertising. In addition to her work for FELD M, she teaches at the University of Applied Sciences Munich as well as the IHK Nord Westfalen on the topics of data strategy, data-driven companies and organizational development.