Join Patrick for an insightful presentation on implementing a Customer Data Platform (CDP) within an organization. Discover critical steps in the „pre-CDP“ stage, navigate stakeholder expectations, and learn how to effectively communicate what a CDP is and what it isn’t. Their journey embraced lean methodology, starting from scratch, building an MVP, and transitioning to a use-case-based approach. He’ll emphasize the importance of assembling the right team at the right time and shares their process for generating CDP use case ideas through an idea backlog as well as a canvas which can be used organizational-wide to drive your CDP-Project.