Sprecher*innen:

Thomas in’t Veld

From Dashboards to Decision: Building Agentic Marketing Analytics with GenAI

Datum:

Dienstag, 18. November 2025

Zeit:

09:05

Summary:

While most teams are focused on using LLMs for content generation and personalization, a more transformative opportunity is emerging: autonomous analytics agents. This talk explores how marketing and analytics teams can harness agentic workflows to generate insights without writing a single SQL query. Do you need a team of AI engineers? Not necessarily. With the right architecture and tools, you can start building your own agents today.

We’ll cover the core components of agentic analytics—how to combine LLMs with structured data, why semantic layers are important, why clean and centralized data warehouses are critical, and how to evolve from proofs-of-concept to scalable systems. A live demo will show how to build a self-updating marketing analytics agent using Omni.

This session is ideal for marketing analysts, data strategists, and business leaders looking to future-proof their analytics capabilities with LLM-powered automation.

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