Achieving Ownership - Data Collection Reinvented (with walker.js)
Mittwoch, 15. November 2023
There’s so much more happening before a dataLayer push. Learn how I designed an open-source implementation layer and how to measure a user’s behavior in a privacy-friendly and vendor-agnostic way. Based on only five HTML attributes you’ll learn to set up a whole tracking to connect your analytics and marketing tools. Most importantly, we’re building the bridge between different roles and data interests with some hands-on examples.