Bio:

Alexander grew up with Google Analytics and fell in love with the idea of data-driven discussions & decisions until he learned about the importance of data quality and questioned everything. After doing dozens of tracking implementations, he started working on a new approach to bypass common pitfalls, gain trust in analytics data and, most importantly, automize recurring tasks. During regular nerdy sessions with friends, the entity+action event concept of the walker.js was born. In 2019, Alexander co-founded the elbwalker company with the mission of simplifying tracking implementations so that more teams can make decisions based on reliable data.