Yes ChatGPT is cool. Yes, GPT4 and then 5 and then 6 are sending shockwaves around the world. But what does it mean for analytics in general and marketing analytics in particular? How about creating new insights and solutions that manual analysis can’t? How about improving accuracy, efficiency, and scalability? Jim starts with a description of Large Language Models that even your mother can understand and then dives into how Generative AI requires you to change of your thought processes, how Generative AI will empower your stakeholders, and what skills will be needed as we take the biggest technology leap since the advent of the Internet.