Customer data is generated on an unfathomable scale and you can use it to make yourself more valuable to your company or your clients. Jim covers the tried-and-true techniques that every analyst needs for divining insight from data and shares what it takes to become a great marketing analyst. By understanding the data, the tools, the problem to be solved, the art of analysis and the art of communication, you will learn how to be (or find) a great analyst and become indispensable to your organization.