Bio:

Thomas in’t Veld is co-founder and CEO at Tasman Analytics. He leads data transformation for high-growth companies across Europe. Over the past decade, Thomas has helped 50+ organisations transform data challenges into competitive advantages. His clients at Tasman range from Series A startups to FTSE250 enterprises.

His expertise covers the complete data value chain. This includes architecting modern data stacks, building attribution models, and helping marketing teams demonstrate ROI. Recent projects include enhancing Paired’s marketing analytics, developing Yubo’s internal data capabilities, and guiding PensionBee’s data strategy through IPO.

Thomas combines deep technical knowledge (Snowflake, BigQuery, dbt, BI platforms) with commercial acumen in marketing analytics. He focuses on making advanced analytics accessible to non-technical stakeholders. Good insights only matter when they drive decisions.

Based between Amsterdam and London, Thomas regularly speaks on data strategy, marketing attribution, and practical AI applications in analytics.