Bio:

Stephan is a passionate expert in data-driven marketing, with roots in analytical CRM and data mining. He has spent over 15 years at the intersection of marketing, data, and technology, helping many businesses navigate data-driven decision-making. After working for consulting firms and top agencies like BBDO and Jung von Matt, Stephan joined Exactag in 2018, where he now leads the charge in redefining performance measurement. His expertise spans traditional and digital marketing, and his frequent collaborations with industry partners and academics make him a valuable sparring partner, with a broad understanding and geeky enthusiasm for data, technology, strategy, and privacy.