Bio:

Sarah has been working in the field of Marketing Measurement and Attribution since 2011. Her employers have included the retail giant About You before transitioning into consulting. She provided advice for companies in various industries regarding data collection, management, and utilization for FeldM and LeROI (Dept). Since 2018, she has been exclusively focused on Multi-Touch Attribution as a Software as a Service, leading the Customer Operations and Success departments at renowned providers like Exactag and Adtriba.

Currently, Sarah serves as the Director of Measurement Solutions at Crealytics in Berlin. She oversees a SaaS technology that provides intelligent and business-relevant data to the AI-based bid management systems of the ad platforms, resulting in sustainable increases in profits, customer lifetime value, and new customer acquisition rates. In the further development of this solution, a Marketing Measurement module is released, which combines traditional methods like MMM with modern methodologies to future-proof marketing measurement in this challenging times.