Bio:

Pascal Haß is a Digital Analytics Team Lead with over 9 years of experience turning complex data into actionable business value. He specializes in building interactive tracking and reporting ecosystems using tools like Power BI, Google Analytics, and Adobe Analytics. With a strong focus on user behavior and business impact, he bridges the gap between data engineering and decision-making. On stage, Pascal shares real-world strategies, clear narratives, and hands-on insights that help teams transform raw data into compelling stories and measurable success.