Bio:

During her PhD in cognitive psychology at LMU Munich, Dr. Özgün Köksal focused on how people perceive and interpret data, exploring the cognitive processes behind decision-making. Today, she applies this expertise to help companies design smarter marketing strategies, specializing in analytical CRM, customer segmentation, and data-driven marketing insights. Her work bridges the gap between cognitive psychology and marketing analytics, offering fresh perspectives on how to engage and understand customers.