Anisa Boumrifak
Rolle:
Senior VP Marketing & Analytics, Managing Partner
Firma:
M8 performance
Bio:
Since May 2013 Anisa has been managing several Digital Analytics and implementation projects for ProSiebenSat.1 Digital, the digital branch of one of the largest independent media corporations in Europe.
Starting in the late 90s with her first line of HTML, she took to web development and online marketing before she decided to pursue digital analytics on a professional level in 2007. She has been working in this field ever since and is convinced that being a digital analyst is one of the most fascinating jobs a person can possibly have. Anisa holds an advanced degree in sociology and empirical research from University of Mannheim.