Bio:

Andy is Head of Marketing Intelligence at IU International University of Applied Sciences and brings over 10 years of experience in marketing analytics. His background spans hands-on data science, customer-facing roles, and leadership across startups, scale-ups, and the education sector. A passionate advocate for generative AI since the early days of ChatGPT, he focuses on practical adoption and how AI is transforming teamwork, talent development, and the future of work.