Bio:

Amanda leads Marketing Intelligence at Lufthansa Group within the Global Marketing Strategy & Standards team. She holds a Bachelor’s in International Hospitality Management and a Master’s in Behavioral Economics, and is fluent in English, French, Spanish, and Italian. With a background in the travel industry and expertise in marketing analytics, she focuses on optimizing growth through the adoption of new technologies and in-depth marketing performance analysis, to generate actionable insights and allow metric-driven decisions. She is passionate about consumer behavior analytics and has published an article on the impact of zero-party data on user decision-making in digital advertising. One of her favourite authors is Richard Thaler.