In this session, Vaibhow Shukla explains how Delivery Hero transformed its incentive strategy from a short-term growth driver to a sustainable, experimentation-led model. When rapid scaling led to an over-reliance on incentives and weakened organic behaviors, her team introduced targeted experiments across customer actions, locations and segments. This approach reduced costs while maintaining profitable engagement, resulting in a balanced framework for sustainable growth.

Participants will learn how to design experiments that reveal the true impact of incentives, how to strike a balance between cost efficiency and customer engagement, and how to develop incentive strategies that generate long-term value rather than short-term spikes.