Measurement in a Privacy-First World: Reinventing Multi-Touch Attribution with innovative approaches
Mittwoch, 15. November 2023
The complex data privacy debate has caused many to question the effectiveness of their marketing measurement methodologies, like multi-touch attribution. Now that consent and a short cookie-lifetime made it even more challenging to measure user-specific marketing contacts, it’s time to rethink marketing measurement methods. In this presentation you will learn all about the common methodologies, their benefit and shortcomings and how to guide your organisation to future-proof it‘s marketing measurement.