Sprecher*innen:

Krzysztof Wieckowski

From Bytes to Impact: Enhancing Digital Analysis for Strategic Insights

Datum:

Mittwoch, 15. November 2023

Zeit:

10:50

Raum:

Opal

Summary:

In the middle of data overload, we confront a unique set of challenges including the evolving landscape of cookies and privacy policies, and the ever-pressing GDPR regulations. These challenges demand that we not only excel in our analysis but also navigate these regulatory waters with finesse.

We’ll delve into the process of asking the most relevant questions, picking the most resonating metrics, and crafting narratives that resonate with your key stakeholders. The focus is to move away from routine analysis and inspire you to embark on a journey towards strategic marketing analysis.

Relying solely on the latest gadgets and features won’t cut it. Real success in our field comes from the art of deepening the analysis process, unveiling strategic insights that drive decisions and outcomes. It’s about transforming raw data into actionable, intelligent insights.

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