Are LLMs becoming the new gatekeepers to your brand? As AI agents transform how users discover content, marketers need to find a way to measure their impact. This session presents a high-level framework to track brand presence in LLMs and analyze GenAI-driven traffic.

Drawing on experience in conceptualizing and building GAIO tools since the early ChatGPT days, I’ll discuss methods to generate insights from this new discovery layer – insights you can use to refine your strategies and stay competitive in the emerging AI-driven marketing funnel.“