You’ve built the dashboards. The data is there. And yet… people still aren’t using it. Sound familiar?

In this talk, Lucy unpacks one of the most frustrating (but rarely addressed) realities in marketing
and analytics: without the right culture, even the best data strategies fall flat. Drawing from over
a decade of experience across industries and organisations of all sizes; she reveals why data
initiatives often struggle to deliver on their promise and what can actually shift the needle.
Through relatable stories, practical frameworks, and a few uncomfortable truths, Lucy shows
how to move from passive dashboards to real informed decision-making. You’ll learn how to
spot cultural blockers early, spark data curiosity at every level, and build literacy that lasts;
without another tool.

This is a talk for analytics leaders, marketers, and anyone tired of seeing their data efforts
ignored. If you want your work to actually make a difference, this one’s for you.