
Sprecher*innen:
CRO is Dead – Long Live Customer Journey Optimization
Datum:
Montag, 17. November 2025
Zeit:
11:40
Summary:
Is CRO hitting a wall? This talk argues why traditional conversion rate optimization is no longer enough in today’s complex customer journeys and omnichannel world. Discover customer journey optimization: a holistic approach that focuses on testing and refining content consistently across every interaction. Attendees will also gain insights into practical technical solutions for implementing effective customer journey optimization.