When life gives you lemons, you should make lemonade. This is exactly how we approached ePrivacy directive and turned a necessity, on ~250 European websites, into our personal Trojan’s Horse in order to approach MarTech harmonization and governance implementation. See how we engaged various functions (Marketing, Commercial Operations, Legal, IT) across multiple matrix levels to gain momentum for a successful project. A real life example for stakeholder management, top-down approach and cost efficient implementation.