Blue pill or Red pill? Matrix of Best (and worst) Practice in Customer Targeting
Dienstag, 14. November 2023
In many organizations, generating customer features (by data team) is often separated from using them in targeting (by CRM/Marketing). That often results in wrong customer dimensions being used or real gems being missed out. What are the best customer dimensions proven to win in targeting? How many customer parameters should you have? What are the deadliest mistakes in targeting customers? To all those questions (and few more) we find answers together.