Speakers:

Filip Vitek

Blue pill or Red pill? Matrix of Best (and worst) Practice in Customer Targeting

date:

Donnerstag, 16. November 2023

Time:

14:20

Summary:

In many organizations generating customer features (by data team) is often separated from using them in targeting (by CRM/Marketing). That often results in wrong customer dimensions being used or real gems being missed out. What are best customer dimensions proven to win in targeting? How many customer parameters should you have? What are the deadliest mistakes in targeting customers? To all those questions (and few more) we find answers together.

Bereit zur Teilnahme?

Jetzt anmelden! Schließen Sie sich Ihren Kollegen an.

Jetzt anmelden Programm ansehen
Newsletter

Fundiertes Wissen ist die Basis für alles!

Melden dich für den Newsletter an und erhalten Sie:

  • 10% Rabatt auf Ihr erstes Ticket
  • Einblicke, Interviews, Tipps, Neuigkeiten und vieles mehr
  • Erinnerungen an Preissenkungen