AI is transforming how marketing and analytics teams work, learn, and grow. In this talk, I’ll share candid lessons from the front lines: what happens when you invite generative AI into the workflows, processes, and culture of a data-driven marketing team. 
We’ll explore how managers can foster environments where AI is not just another tool, but a catalyst for team development and innovation. I’ll break down the “learning paradox” facing today’s talent pipeline—how AI shortcuts can both empower and erode core skills—and offer practical strategies to develop junior talent without losing the foundations. 
Expect an honest look at best practices for adoption (and why most playbooks don’t work), how to champion experimentation, and what it means to lead in a landscape where AI is both a teammate and a disruptor. (45 Minuten)