Bio:

Timo is working as a Data Analyst at the sneaker and streetwear retailer SNIPES. After just 3 years of working in the field of web and digital analytics he has already collected practical experience on both the agency as well as the client side. Furthermore, his degree in e-Business has provided him with a broad expertise in digital operations management and online marketing.

In his current role at SNIPES, Timo is driving different projects, such as building ETL routes with Google BigQuery, dashboarding and app tracking. During his time at agency Lunapark, he prepared and rolled out different GA4 migrations, always focusing on how to merge the two worlds of tracking: app and web.