Bio:

Dr. Maren von Selasinsky is Vice President Audience Development und Data Driven Publishing at ProsiebenSat.1 Digital, a digital entertainment company that extends TV content of ProsiebenSat.1 to digital platforms. In this capacity, Maren is responsible for managing advanced analytics projects in order to contribute to product optimization, improve user experience and drive monetization. She also supports online marketing, CRM and the editorial team by providing consulting, performance dashboards and web analyses. Prior to joining ProsiebenSat.1 Digital, Maren worked as Senior Marketing Manager at Kabel Deutschland focusing on A/B testing of direct marketing campaigns, sales performance analyses and marketing research projects. Previously, Maren started her career at Sky Deutschland, where she was responsible for creation and operation customer retention campaigns, forecasting and budget management as well as CRM process improvements.