Carina Dick

Rolle:

Team Lead Digital Data Analytics

Firma:

SNIPES

Bio:

As Team Lead Digital Data Analytics at SNIPES, Carina is responsible for the continuous development of the analytics tool and tracking landscape. Within the last 1,5 years she has managed to build a powerful analytics team within the digital unit of the sneaker and streetwear retailer. The main goal of the Data Analytics team? Enabling and motivating their colleagues to make data-driven decisions.

Carina studied Information Systems and has about 10 years of experience as a Digital Analytics Expert at large companies such as Galeria Kaufhof, Carglass and Douglas.

One of her focus topics in 2022 is the conception, configuration and tracking implementation of Google Analytics 4 as a new tracking and analytics tool.

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