Arne Lange


Lead of Tracking & Data Management




As Lead of Tracking & Data Management at Breuninger Arne is responsible for the collection and provisioning of online data for strong analytical solutions and business decisions. Together with his team Arne is currently leading the transition to a fully in-house built tracking system for the Breuninger online shop, including the migration and replacement of all data streams, dashboards and processes containing onsite tracking data.

With a background in industrial engineering and management, application programming and writing he moved his focus to digital analytics during the mid-2010s. In his following years at freenet AG as lead of tracking and consent management this turned into a passion for breaking up siloed structures an making true on the promise of being data driven. Arne carries this on at Breuninger as an important part of arguably the premier horizontalization initiatives in the company.

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