Bio:

Since 2019, Alejandro leads the global digital tracking for Hellofresh and all its brands (Hellofresh, Everyplate, Factor, Greenchef, Chefs Plate and Goodchop).

He has been working in the online industry since mid 2000s and transitioned from a web developer in British Telecom, to an SEO analyst in iProspect(Dentsu), to a Data Engineer in Havas Media and finally the current position he has at Hellofresh.

Alejandro is a computer-science nerd (from Javascript web development to complex Cloud architecture), avidly using Google Analytics since 2010 and Tag Manager since it came out publicly in 2012.