MAS Virtual Special Edition Agenda

16 November 2021

As business questions sometimes are pushing analytical interfaces to their limits, SQL enables digital analysts to extract, combine and manipulate the data in a way, that generates deeper business insights and value. In this session, Yehoshua Cohen, also known as Analytics Ninja, will discuss some interesting SQL applications towards business and share some examples. He will show you how to grow as a digital analyst or data-driven marketer using SQL for your analytical tasks.

After several false starts, Europe’s leading perfume and beauty platform radically changed their operations to foster self-service, putting structures in place to cater to different demands at a higher speed. It started paying off right away in terms of more engaged stakeholders, more data-oriented questions, and ease of onboarding (thank you video training!). Yael shares the story of their approach, what works, and what did not… as well as a few surprises along the way.