Bio:

Vaibhow Shukla is a data-driven executive with over 11 years‘ experience in analytics, data science, marketing and growth at global tech and e-commerce companies. She has built and led high-performing teams, specializing in applying machine learning, generative AI, predictive modelling and experimentation frameworks to unlock business value. She is an expert in customer insights, lifecycle management, AI-driven automation, performance marketing and budget optimization, always with a focus on driving strategic growth and measurable ROI.