Bio:

Lucy is a data strategist with over a decade of experience helping organisations turn data into real-world decisions. Her work sits at the intersection of analytics, customer experience, and business strategy; shaped by roles both in-house and at a leading global consultancy, where she led cross-functional teams across industries like retail, automotive, logistics, and consumer goods.

Now working independently, Lucy supports clients of all sizes in sharpening their data strategies and, critically, embedding them through stronger culture, clearer communication, and practical capability-building. Her focus is on making data work for people, not the other way around.

She’s known for translating complex topics into actionable insights with empathy, honesty, and just enough provocation to spark change.