Bio:

I started my career as an in-house Conversion Manager for Allianz Germany before switching to the agency side, where I gained five years of expertise as an Adobe Solution Consultant. I gained experience in personalisation, digital analytics and customer data platform (CDP) projects, with omnichannel being an important strategy. I am currently consulting customers as a MarTech Consultant at Digital Loop GmbH, focusing on CDPs, personalisation and data.