Bio:

Giorgia is an M.Sc. graduate in Statistics from Sapienza University of Rome. After gaining experience as Data Analyst in the healthcare and automotive sectors, she joined Springer Nature two years ago, where she specializes in e-commerce analytics. A curious and detail-oriented professional, Giorgia understands the critical role of effective communication through data, allowing her to drive strategic insights and enhance decision-making processes. She actively addresses challenges related to Google Analytics and advocates for the quality of marketing attribution measurement. Moreover, she is committed to promoting data literacy within the organization to create easy-to-understand, reliable, and transparent data intelligence.