In order to reach their target audience, brands and rapidly-growing ecommerce businesses are now investing in a high number of marketing channels, partnering with a multitude of service providers and make use of an ever increasing number of technology platforms.

The amount of data generated from these sources is limitless, typically very siloed and has the potential to provide far more information beyond what is looked at. This presentation highlights how AI-powered augmented analytics and a consolidated, cross-platform integrated data-stack supports better business decisions, improving efficiency and driving ROI.