Patrick Hegnauer

Lean CDP – how to kickstart your CDP Project in your organisation


Dienstag, 14. November 2023


On demand


Join us for an insightful presentation on implementing a Customer Data Platform (CDP) within an organization. Discover critical steps in the „pre-CDP“ stage, navigate stakeholder expectations, and learn how to effectively communicate what a CDP is and what it isn’t. Our journey embraced lean methodology, starting from scratch, building an MVP, and transitioning to a use-case-based approach. We’ll emphasize the importance of assembling the right team at the right time and share our process for generating CDP use case ideas through an idea backlog as well as a canvas which can be used organizational-wide to drive your CDP-Project.

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