Technical Marketing Infrastructure as Key Success Factor: Promoting Apps Successfully with Mobile Analytics and Tracking
It is no secret that smartphones are changing advertising and marketing at a very fast pace. The shift towards increasing smartphone usage has resulted in mobile apps becoming a promising advertising channel. Companies must adapt their marketing strategy accordingly and rely on the right technological (marketing) infrastructure for their apps. In this regards, an app tracking and analytics setup with third-party tools is a necessity to
- own independent data to work with
- control the effectiveness of marketing campaigns with relevant metrics (installs, MAUs, CLV & ROI)
- and track sources of app installations and detecting fraud.
This session will give attendees an overview of a successful technical mobile marketing infrastructure for apps with a focus on analytics and attribution.