Bio:

Tiankai Feng is the Head of Social, PR & Voice of Consumer Analytics at adidas – leading the global performance analysis of adidas on Social Media & PR, and driving consumer-centric decisions through research of digital consumer feedback and behavior. He has worked in both China and Germany and has experience in various industries – Automotive, FMCG, Home Appliances and lastly Footwear & Apparel. He is also a strong advocate to position Analytics as business experts, and to remove the image of being “data nerds”.