Bio:

Patrik Götz is Senior Consultant for Digital Analytics & BI at netzeffekt GmbH and has more than six years of experience in the field of business intelligence. He has extensive expertise in data analytics and works closely with organizations to develop data-driven strategies that meet the demands of the digital age. His core competencies include strategic consulting to measure marketing effectiveness, implementing data automation tools and creating training programs that teach professionals how to use analytical software solutions. Before joining netzeffekt, Patrik gained valuable experience in marketing analytics at a leading electronics e-commerce company. As a speaker, he shares his knowledge and practical experience to help others understand and make the most of the dynamics and potential of data in the marketing world. His goal is to help companies achieve sustainable success through effective data strategies.