Bio:

For more than 15 years Iskra has been working in the field of analytics nightmare: Brand Marketing. She has lead brand campaigns for various reknown brands like Volkswagen, Coca-Cola or Bosch Home appliances. Four years ago, she took the task to build up the brand marketing for another strong brand – eBay Kleinanzeigen. In a data-driven company like eBay, this task goes hand in hand with a solid unitary view on ROI from all stages of the marketing funnel with the goal to make informed decisions on budget and media distribution for highest impact.