Bio:

Dr. Reimer Stobbe worked in corporate communications at Munich Re from 1999 to November 2024 and was responsible for impact measurement and analytics, among other things, from 2004. Dr. Stobbe, who holds a doctorate in history, played a key role in the development of standard methods in the field in Germany as the long-standing head of the Communications Controlling working group of the International Controller Association. For several years, he was a lecturer in communications management at the Quadriga University of Applied Sciences in Berlin. He currently heads the “Performance Measurement” initiative in the CommTech working group.