Anna Smolina

Why last mile analytics are all about the first mile


Mittwoch, 5. Oktober 2022




Nikolai 1


One of the biggest pains for everyone working in Data (and not only) is to spend weeks delivering the solution (be it an algorithm, an analysis, or a dashboard) just to realize some weeks later that no one is using it. Not the stakeholders that applied so much pressure, not your peers, not even yourself. We are trained to get to the bottom of difficult issues every day, but can we figure out a seemingly easy one: ensuring the work we do creates an impact? In this talk, we will discuss what last mile analytics are and why they so rarely work. And how can we make it work? How do we assess the impact before we get started, optimize the scope, negotiate with stakeholders, establish appropriate ownership and governance, and organize our teams, processes and ourselves to ensure we actually solved the business problem and not created a new one while burning the company money on top. We have all the tools to make it happen, so let us talk about what they are and when is the right time to unpack them.

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