With changing landscapes and budgets in flux, marketers are focused on being efficient and reaching their customers effectively across digital touchpoints. As a result, marketers are doubling-down on performance measurement and insights to make data-driven decisions for brand awareness and to achieve business impact. Join our session to learn how data analytics can help grow customer relationships and boost brand recognition. We will discuss:
-The importance of establishing a marketing system of record
-How to set up a measurement strategy to gain transparency across media investments
-How to remain agile and use measurement to develop data-driven strategies that reflect market change.