Using marketing data for agile decision making and brand awareness
Montag, 16. November 2020
With changing landscapes and budgets in flux, marketers are focused on being efficient and reaching their customers effectively across digital touchpoints. As a result, marketers are doubling-down on performance measurement and insights to make data-driven decisions for brand awareness and to achieve business impact. Join our session to learn how data analytics can help grow customer relationships and boost brand recognition. We will discuss:
-The importance of establishing a marketing system of record
-How to set up a measurement strategy to gain transparency across media investments
-How to remain agile and use measurement to develop data-driven strategies that reflect market change.