The last years it was always about more data, big data, even more data and so on. DHL tried to track and combine as much data as possible. Websites – at least in Europe – are hit by GDPR and with this we have to ask ourselves e.g. „What kind of data do we track, for what purpose?“. Then the ePrivacy regulation within GDPR brings up Cookie Consent Management and with this most times a loss in data. Because of this loss, Analysts and vendors now try to get creative why collecting data is necessary.

Till would question this and ask „Isn’t less more?“. In this session he’d like to justify his perhaps unpopular opinion and show you examples of „less data“ with great outcome.