Implementing server-side tracking (GTM Server) on a global scale

date:

Mittwoch, 5. Oktober 2022

Time:

14:50

Room:

Nikolai 1

Summary:

Hellofresh takes data collection very seriously. They have been using server side tagging through GTM server since mid-2021 and this has helped them to achieve more control over their tracking in their platform, present in over 17 countries, 25 websites and 8 apps.
Which problems did it help Hellofresh solve, how did it streamline their tagging implementation and how is it helping them to comply with an increasing need for user privacy, especially with recent EU regulation? All of this using Google Cloud Platform, their own custom templates in both GTM client and server and no additional or external libraries/scripts. 
Alejandro wants to share with you the technical solution that helped them achieve this so it can work as a template for others.

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