Deep Dive into Statistics for Marketing Analytics
Montag, 16. November 2020
How can statistics improve your interpretation of descriptive data? How to design and to analyse the outcomes of A/B Tests? How can we explain the difference between correlation and causation? How to build trust in your results?
I will answer those questions, presenting some statistical methods and how they can be used.
This presentation is not aimed to be a theoretical statistical class. Its goal is to help you gauge, understand the underlying principles of statistics and giving you the keys to upgrading your analysis