Director Data & Analytics
Having her first higher education in competitive intelligence with a strong statistical focus, and the second one in Electronic and Mobile Commerce, Anna Smolina came to web analytics with a strong multicultural marketing background. She has been working in B2C wholesale and retail and then in B2B construction industry as a marketing manager and a researcher before ending up being a web analyst at StepStone. Here she supports product development and online marketing departments with high-quality actionable insights helping them to define and deliver value to the business. She also helps to define targets, shapes processes that support flawless work of the analytics department, trains new analysts, and plans the tracking for new products and features as part of her daily routine.