Anna Denejnaja

Rolle:

Digital Analytics & BI Consultant

Bio:

Anna Denejnaja is an expert in the field of strategy development, introduction and implementation of digital analysis, including marketing and web analytics, as well as the topics of data integration and applications of data science methods for digital analytics. As an independent digital analytics & BI consultant, she advises companies in the ecommerce, retail, insurance, finance and media business.

Until the end of 2017, Anna was head of the Data Analysis division at Hermes Nextec GmbH, a company of the otto Group based in Hamburg. In this position she built up the Business Intelligence and brought it together with Web, Marketing and CRM Analytics to provide a holistic view on customers and web performance. 

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