If companies think about getting started in the field of Analytics there are always a lot of questions to answer:

● Do we have the skills to get a proper solution set up?

● What are the requirements?

● Should a Tag Management System be used?

● Which tracking approach is the best?

One is automatically confronted with these and other questions. Answering them costs time and binds resources. In this session I like to show you how to bridge this time and at the same time serve yourself a nice menu to get from a small starter to a sumptuous dessert. The menu covers why basics are important, how to benefit from being agile, why optimization is a good friend to start into a Data Driven Culture and what ethics has to do with all of this.